Why would you buy an ultra-premium gin over a standard gin and is it worth it?
‘Multi award winning Initial Gin keeps things simple. Carefully selected quality botanicals let the flavours speak for themselves in an honest, unpretentious way’.
Why would you buy an ultra-premium gin over a standard gin and is it worth it? G&H Spirits unravel the truth behind the myth.
At G&H Spirits we’re passionate about out gins. Our whole ethos is built around the fact that you don’t have time to shop around and find the best gin. As a gin fanatic, when you purchase one of our Initial Gin’s, superior quality and taste are assured. But what does this actually mean?
The dedication to the distillation process is what sets us apart. Our award winning distiller dares to do things a little differently, not settling for industry standards or for an outcome that is simply ’good enough’. Our pursuit for perfection and tenacity to create the very highest quality spirits is at the heart of our business, driving us forward on our epicurean adventure. It’s the process that sets us apart.
Our spirits are distilled from scratch (one of only a few distilleries in England to do this), it’s a costly and time consuming process, but necessary in pursuit in making the finest spirits. It allows us complete control over the flavour profile of our spirits, and ensures they’re smooth enough to be sipped neat. Our craft is taking the finest English ingredients out of the soil and distilling them to portray their flavours in delicious new ways.
Rather than over complicate the tasting experience by using a rainbow of botanicals, we believe in a few exceptional botanicals should be used to offer brilliant flavours and crafting sensory journeys: from the first scent of aroma to the long, lingering mouthful. That’s our ‘Taste First’ guarantee, of which the blind tasting Gin Masters and IWSC Awards Judges all agree.
At G&H Spirits we champion quality over quantity and love the fact that traditional distillation methods are still used (traditional copper stills) yet combined with the latest advances in the distilling process to ensure we literally bring you an award-winning product.
So next time you’re asked why you choose to purchase an ultra-premium gin over a standard product, you can reply with confidence that you are assured of not only the end finished product, but the craft that goes into producing an exceptional award-wining gin.
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