KOH realised she wanted to throw all her energy into a brand she could truly believe in. The question was: which brand?
Katie Overton-Hart (universally known as KOH) is the founder and director of G&H Spirits. The brand’s personality is very much a reflection of her own approach and attitudes: forthright, confident, determined and uncompromising.
During her 20 years as a consultant in the live events industry, Katie travelled the world, met some incredible people and drank some amazing gins. She had always been passionate about her career and considered it more of a lifestyle than a job. Then came the Covid-19 pandemic and almost literally overnight, everything stopped.
From working long, often unsociable hours and international travel, Katie now found herself housebound and home-schooling. Much as she loved being with her young family, she desperately missed her hectic professional life.
After months of half-heartedly applying for new jobs, KOH realised she wanted to throw all her energy into a brand she could truly believe in. The question was: which brand?
Katie’s drink of choice had always been gin and tonic. Having drunk G&T’s all over the world, she had developed a refined palate and expertise in recognising the layering of botanicals. She decided she wanted to produce her own range of spirits, with a brand that would represent and reward people who balance a busy work schedule with family life.
And so, G&H Spirits was born.
Only the very best would do, so KOH worked with an award-winning distiller to create three very different styles of gin – an elegant London Dry Gin, a fresh, fragrant summer gin and an intense, indulgent Old Tom gin. She maintains it’s unnecessary, and even counterproductive, to overload and overcomplicate the layering of the botanicals. So she keeps it simple, which means you can pull out and identify individual botanicals with every sip. This simplicity actually enhances the tasting journey; you’re left satisfied rather than merely confused! And with three gins to choose from - so far - there’s something for every taste and occasion.
KOH also believes firmly in quality over quantity. G&H gins are made in small batches, using a traditional copper pot still, and only with sensational botanicals. In the words of the distiller: ‘If you’re looking for the best, you’ve come to the right place’.
She says: ‘G&H combines strong brand values, with an outstanding spirit. This is gin for those who know what they want; like them, it’s bold, direct and uncompromising. Through our brand communications, we aim to empower and inspire our audience. We make gin they can choose with confidence and feel good about. It’s not just what we do; it’s what we stand for’.
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