This is something that comes up ALL THE TIME.

Why would I buy a bottle from you for £38 when I can buy the same size in Tesco with a club card offer for half the price?

So here’s why…In a nutshell, you’re actually buying a different product.

• Mass-produced gins, often use flavourings rather than real botanicals.  Craft producers know not only the freshest botanicals to use but also the production methods to get the best results out of those botanicals.

• Did you know though that as small producers we pay exactly the same duty to the government as the big players out there? AND there’s VAT to pay on the duty too?! You have to shift an awful lot of product before you even can think about making a small profit. The tax alone on a 70cl bottle is more than the purchase of a bottle from the supermarket! 

• There’s a personality behind the brand; every small business has someone who has taken a chance by investing financially and emotionally in wanting to create something special. 

Whenever you buy a small batch spirit, it’s a win for us all as you’re actively choosing to support an industry full of passionate producers who want to offer you the best where authenticity, quality and your enjoyment of our products are our number one priority. 

So next time you’re comparing like with like, please make a decision between one small batch producer and another, rather than Club Card price verses Craft and keep supporting our industry.